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Is There a Best Way To Target Facebook Ads? and Other Q&A
Description
I've heard Facebook is now building retargeting audiences based on people who watch our video ads. Is that true?
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If so, how does this work and how can I turnaround and target these audiences?When creating Facebook ads, I primarily target pages. I've targeted based on professional title a few times and not gotten the best results. What is really the best way to target? Only use ONE targeting option such as Interests, or a combination?
Also, I've heard from some FB gurus that you should only target one country at a time for best results. I typically don't do that but have done it more recently. I know it's not typically a good idea to send people directly to a sales page on FB - especially with a cold audience. I tried that a couple of times with no success.
However, I recently heard it can possibly work with low cost items. What are your thoughts on this? What about sending straight to a sales page if you're retargeting website visitors or another custom audience you've used before?
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