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EP142 - Biden Campaign Fmr Sr. PM on the 2021 Inauguration as a Digital First Experience
Published 5 years, 5 months ago
Description
The 2021 Presidential Inauguration came on the heels of one of the most unprecedented, tumultuous years in US history. With a pandemic continuing to rage, the country's grandest live celebration was forced to reinvent itself as a digital-first experience. How did product managers strategize the most ambitious, innovative, inauguration ever? Biden Campaign Fmr Sr. PM Andrew Yu goes deep into the strategy that drove the product transformation of a live event into a digital-first experience.