Season 2 Episode 46
Adobe’s Leap: Cannibalize Yourself Before Others Do
When Adobe killed boxed software and forced Creative Cloud subscriptions, the backlash was loud. Designers hated losing “ownership.” But Adobe wasn’t chasing applause—they were building resilience. Predictable revenue funded faster updates, stronger tools, and long-term dominance. Sometimes leadership means breaking what works before the market breaks you.
Today’s move:
Short-term pain. Long-term power. That’s governance, not hype.
Published on 1 week, 3 days ago
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