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086: What Happens When You Double Your Rates with Eric Branner
Description
Eric Branner’s story bridges music, entrepreneurship, and education with lessons every teacher can learn from. As a guitarist, founder of Fons, and now host of The Four 40 podcast, Eric shares how doubling his rates transformed his studio, why professionalism matters, and how mindset shapes success. In this episode, he encourages teachers to embrace curiosity, charge their worth, and create thriving communities that honor the value of music teaching.
- Eric shared his journey as a third-generation music teacher, guitarist, and entrepreneur.
- How his first guitar teacher created a joyful learning atmosphere in a car battery warehouse.
- Why teachers should embrace optimism and the privilege of introducing students to music.
- He explained how teaching skills prepared him to found and run a successful tech company.
- The value of music lessons in shaping problem-solving skills for careers beyond the arts.
- Eric highlighted how group classes create community and enrich the student experience.
- Why charging fair rates elevates both a teacher’s livelihood and professional respect.
- He shared his own story of doubling his rates, which increased demand rather than decreasing it.
- Eric emphasized that charging more allows teachers to also give freely to those in need.
- How founding Fons automated payments, streamlined billing, and removed awkward money conversations.
- The importance of treating teaching as a respected profession with clear systems.
- Why building community, equity, and professionalism strengthens studios long-term.
- He shared insights from his new podcast, The Fourforty (440).
- He emphasized that developing as an expressive human gives artists an advantage in any career, even in the age of AI.
Links Mentioned
- Fons.com
- Fons Family Facebook Group
- Eric's Instagram page: @ebranner
- Eric's Podcast: The Fourforty (440) with Eric Branner
Today's Guest
Eric Branner is a third-generation music teacher, classical guitarist, and entrepreneur. He founded the studio management platform Fons and now serves as Vice President of Business Development at Peaksware. His career bridges performi