Episode Details

Marketing’s old “set it and forget it” strategy just got flipped on its head. Jay Schwedelson breaks down why evergreen content isn’t enough anymore and how AI models like ChatGPT, Gemini, and Claude are forcing us to rethink everything. From adding dates and updates to your reports to re-labeling consumer guides for maximum visibility, he explains why recency is now the real SEO power play.

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Best Moments:

(00:37) Why evergreen content used to dominate but no longer works in the AI era

(01:22) How large language models prioritize recency over everything else

(02:38) Why stale website pages are invisible to AI citations

(03:15) The 50% boost from simply adding dates or “updated” to your content titles

(04:15) Practical B2B examples like renaming reports with quarters and years

(05:37) Consumer content tricks like “Holiday 2025 Gift Guide” or “Winter 2025 Style Guide”

(07:01) Jay vents about neighbors putting up Halloween decorations way too early

(08:15) Surprise reveal that Nick Lachey will appear at the Guru Conference karaoke contest

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206