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5 Podcast SEO Best Practices to Rank at the Top of Apple and Spotify Search | Irène Picco, Ausha

Episode 365 Published 7 months, 2 weeks ago
Description

One in two podcast listeners discover new shows through search inside Apple and Spotify every day. Which means if your show isn’t visible in search, you’re handing half your audience to someone else.

In this episode, we’re fixing that. I’m back with Irene Picco from Ausha to share the 5 best Podcast SEO practices that get your show ranking where listeners are already looking for content like yours, so every episode becomes a shortcut that helps new listeners find you faster. 

If you want your show to be the first one listeners see when they’re searching for what you teach, hit play and let’s dive in.

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0:54 – The Real Reason Half of Your Potential Audience Can’t Find You

 7:41 – How to Spot the Best Keywords to Get Found by the Right Audience

14:08 – Broad Keywords vs. Niche Keywords (and Why You Need Both) 

21:34 – Where to Put Podcast SEO Keywords for Maximum Ranking Power

28:50 – How to Stay in the Top 5 in Apple & Spotify Search Once You're There

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