Episode Details

After watching Pinterest webinars promising millions of views and instant success, I uncover the game-changing truth about sustainable marketing for creative entrepreneurs. Discover why 26 strategic website visitors matter infinitely more than vanity metrics, and how authentic, strengths-led marketing can transform your business growth.

• [02:27] The problem with Pinterest webinars promising instant success
• [04:43] September's Pinterest metrics: 14,905 impressions, 26 unique website visitors
• [06:26] Why 26 real people matter more than millions of views
• [10:30] Creating a simple, 30-minute weekly Pinterest routine
• [12:48] The importance of having a website that supports visitors
• [14:34] Building marketing strategies around personal strengths
• [20:20] October's Pinterest strategy: increasing to 5 pins per week
• [22:36] The bigger picture: sustainable business growth through authentic marketing

"Twenty-six people finding your perfect-for-them website is worth more than a million views that lead nowhere!"

"Your creative business doesn't need millions of anything to succeed. It needs the right people to find you, and it needs you to be ready to look after them really well when they do."

• Read: This Week's Full Journal Post
• Pinterest Experiment Guide: Follow Along with My Pinterest Experiment
• Link: The Base Notes Waitlist
• Link: My Story Page
• Podcast Episode: 106. My Pinterest Experiment: Month 1
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• Website: www.philippacraddock.com
• Email: news@philippacraddock.com

Share Your Insights:

I'd love to hear if you're testing Pinterest in your own business or considering it after hearing about my experiment. What resonated most with your approach to sustainable marketing? Send me an email at news@philippacraddock.com with your discoveries or DM me on Instagram. I'm genuinely curious about what works for others too.

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