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Inside Fulling Mill with Nick Yardley - Stillwater Flies, Brook Trout, Great Lakes
Season 10 Episode 650
Show Notes: https://wetflyswing.com/650
Presented By: Jackson Hole Fly Company, TroutRoutes, Togens Fly Shop, Togiak River Lodge
Sponsors: https://wetflyswing.com/sponsors
In this episode, we'll chat with Nick Yardley, the president of Fulling Mill. We dive deep into the fascinating story of how Fulling Mill became a leader in the UK and US markets, sharing insights on their top fly patterns and the meticulous process that ensures only the best end up in your fly box.
We also explore stillwater fishing, with Nick offering expert tips and his favorite flies for targeting brook trout in the Northeast. Additionally, you'll hear about his passion for the Great Lakes and why this region holds a special place in his heart for salmon and steelhead fishing.
Join us as we uncover these topics and more, giving you the knowledge to enhance your fly fishing adventures this season. Don't miss out on this insightful conversation with Nick Yardley from Fulling Mill!
Episode Chapters with Nick Yardley on Fulling Mill
1:38 - Nick shares his personal journey into fly fishing, starting from a young age with course fishing in Yorkshire, England. His interest shifted to fly fishing during a family visit to Dorset, where a gamekeeper introduced him to the sport. This experience led him to sell his match fishing gear and buy his first fly rod, albeit an unsuitable one. However, he later received a more appropriate and cherished split cane fly rod from a relative, which solidified his passion for fly fishing.
4:34 - We talk about his move from Britain to the United States in 1986. Nick explains that he didn't find the job market in Britain appealing due to high unemployment and general discontent at the time. Seeking adventure, he pursued a path in the US, leveraging his background in climbing.
8:22 - We explore the history of Fulling Mill. Its origins date back to the 1930s when Denis Whetham, a British schoolboy, took up fly tying after a rugby accident left him paralyzed. Upon returning to his family home in Kenya, he garnered local interest and even received commercial orders, leading him to pursue fly tying passionately.
Fulling Mill's flies are now widely available across US fly shops, and in 2023, they introduced a new range of fly tying materials, further solidifying their market presence.
18:00 - Nick mentions that Fulling Mill aims to be a one-stop shop for fly fishing, catering to various needs across different regions, although trout fishing constitutes 80% of their business. He also highlights their innovative approach with Euro nymphing flies, offering different weights for the same fly size and enhancing the consumer experience.
Furthermore, Fulling Mill is planning to introduce a new range of flies for warm water and specific regions by 2025, including patterns for strikers in the northeast and shrimp patterns for the Caribbean and Belize.
22:31 - Nick discusses the process of understanding market needs and providing appropriate products for fly fishing. He says that the strong feedback comes from retail stores and their servicing reps, as different territories have unique demands. He mentions Devin Olsen, a well-known figure in fly fishing who is both a signature fly tier and a shop owner, highlighting how his flies have broad national appeal.
24:18 - We dig into brook trout fishing, focusing on effective flies and ideal locations. Nick recommends using size 14, highly floatable dry flies with foam bodies, mentioning specific types like little chernobyls, ants, and
Published on 1 year, 3 months ago