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The Rebrand Question: Is It Time to Change Our Name?

The Rebrand Question: Is It Time to Change Our Name?



This week, we’re asking the BIG question:


👉 Is it time to rebrand Between Two Beers?


What started as two mates in a garage drinking beers has grown into a full-time business — podcasts, speaking, storytelling, partnerships. But now we’re wondering:

  • Is the beer in our name holding us back?
  • Are sponsors avoiding us because of it?
  • Would a new name unlock new opportunities — or kill everything we’ve built?


We also dive into:

  • Sponsors vs strategic partners
  • The chaos of cashflow
  • How to avoid the “too hard basket” trap in business


And yes, we’re genuinely asking… are we really going to do this?


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Published on 1 month ago






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