Episode Details
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355: Boost Impact with Better Marketing with Sarah Olivieri
Description
Are you tired of pouring time and money into marketing tactics that don't deliver results? In this episode, I break down why a strategy-first approach is the key to making your nonprofit marketing actually work. You'll learn how to stop wasting resources, focus on what really matters, and create a simple but powerful roadmap to grow donors, programs, and impact.
Episode Highlights
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00:00 - Why Strategy-First Matters
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00:19 - The Three Marketing Levers
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00:25 - Choosing the Right Tactics
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00:28 - What to Avoid: Tactics-First Mistake
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00:32 - Where to Get More Tips
Resource
A monthly membership for boards that provides training and live expert support to help your board have total clarity on how to be the best board possible.
About Your Host
Have you seen Casino Royale? That moment when Vespa slides in elegantly, opposite James, all charming smile, razor-sharp wit and mighty brainpower, and says, "I'm the money"?
Well, your host, Sarah Olivieri has been likened to Vespa by one of her clients – not just because she's charming, beautiful and brainy– but because that bold statement "I'm the money" was, as it turned out, right ON the money.
Sarah helps nonprofits transform their organizations from failing to thriving. And she's very, very good at it.
She's brought nonprofits back from the brink of insolvency. She's averted major cash-flow crises, solved funding droughts, board conflicts and everything in between… and so she has literally become "the money" for many of the organizations she works with.
As the former director of 3 nonprofits and founder of 5 for-profit businesses, she understands, deeply, t
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