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Aliza Licht on Branding and Marketing Strategy During COVID-19
Published 5 years, 11 months ago
Description
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Aliza Licht, founder and president of LEAVE YOUR MARK LLC and author and host of the LEAVE YOUR MARK podcast. Listen in as Licht discusses her background in the fashion industry, how she thinks retailers and brands should be marketing to consumers during the COVID-19 health crisis, and how companies can sell nonessential items through storytelling.