Episode Details
Back to Episodes
Brand Experience Expert Katie Mares on Elevating the Female Buying Journey
Published 5 years, 9 months ago
Description
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Content Strategist Ashley Chiaradio interviews brand experience expert Katie Mares about the buying power of women. Listen in as Mares discusses her upcoming new book, "Earning Her Business," and how retailers can capitalize on the way women emotionally connect with both the product and brand experience.