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How DICK'S Sporting Goods Forecasts Merchandise Demand From Consumer Habits
Published 4 years, 10 months ago
Description
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Nina Barjesteh, senior vice president of product development and design at DICK’S Sporting Goods. Barjesteh discusses her career background in retail merchandising, what drew her to join DICK'S, and how the sporting goods brand forecasts new product demand based on consumer habits.