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Bed Threads Prioritizes Content by Operating Like a Digital Publication
Published 4 years, 9 months ago
Description
In this episode of Women in Retail Talks, Genevieve Rosen-Biller, founder and CEO of Bed Threads, a leader in carbon-neutral, high-quality linen bedding, is interviewed. Rosen-Biller discusses her career shift from journalism to founding Bed Threads, the inspiration behind the brand, and why the company was founded on a direct-to-consumer model. She shares how the COVID-19 pandemic uplifted the business as consumers invested in home goods, why Bed Threads expanded into bath, tableware, sleepwear and homeware as the brand grew, and the advantages of being a digital-native business.