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How Nasty Gal's Proactive Brave and Bold Approach Keeps the Brand on Top

How Nasty Gal's Proactive Brave and Bold Approach Keeps the Brand on Top

Published 4 years, 9 months ago
Description
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Director Kristina Stidham interviews Kelly Byrne, commercial director of Nasty Gal, an international women’s fashion brand, part of the boohoo group. Byrne discusses the Nasty Gal business and how founder Sophia Amoruso's #GIRLBOSS mentality still shines through the brand ethos, as well as inspires Byrne personally to trust her gut instincts and take risks.
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