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Newcastle United’s Official Partner, __[BYDFi](https://www.bydfi.com) displayed its slogan “BUIDL YOUR DREAM FINANCE” on the pitchside LED boards during the club’S Premier League home match against Arsenal at St. James’ Park on September 28. “ BUIDL’ is a deliberate play on “build,” echoing the earlier community meme HODL (“hold”). If HODl speaks to staying the course through volatility, BUIDl shifts the emphasis to doing the work.
Published on 1 month ago
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