Episode Details

The Danish government committed one billion kroner to support the development of plant-based foods, a landmark decision that positioned sustainability and innovation at the core of its agricultural future.

While the country has long been celebrated for pioneering wind power and building one of the most advanced organic sectors in the world, the push towards plant-based agriculture signals recognition that diets, too, are central to tackling the climate crisis.

Frej, a Danish think tank, has been a crucial voice in shaping the political and cultural conversation around this strategy.

Marie Louise Boisen Lendal is the CEO of Frej and now Chair of the plant based strategy fund.

Listen now to this episode of Future of Foods interviews to find out how she got the farmers on board with the strategy - and how the money will be spent.