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EP#376| GUEST | The Sweat-Driven CEO Behind Hotworx: Steve Smith’s Fitness Empire
Season 3 Episode 376
🎙️ EP#376| GUEST | The Sweat-Driven CEO Behind Hotworx: Steve Smith’s Fitness Empire
What happens when you combine entrepreneurial hustle, a love of sweat, and a deep understanding of fitness? You get Steve Smith—CEO and founder of Hotworx, one of the fastest-growing fitness franchises in the U.S., with over 700+ locations and counting. In this high-energy episode, Ray sits down with Steve to dive into the story of how one lightbulb moment in Jamaica led to a game-changing fitness model: infrared workouts inside a sauna. Steve breaks down the science, strategy, and sweat equity that built Hotworx into a juggernaut in the boutique fitness space.
From biohacking performance with infrared saunas to strategic franchising that scales globally, Steve pulls back the curtain on his fitness philosophy and business blueprint. Whether it’s intermittent fasting, fasted workouts, his Monday push-up test, or his obsession with function over form, Steve shares the daily practices that keep him mountain-ready at any age. He also explains why the **Hotworx motto—“More Workout, Less Time”—**isn't just clever branding; it’s a scalable wellness solution for our hyper-busy lives.
But this episode isn't just about fitness. Steve opens up about what it takes to build and scale a franchise empire—from obsessively documenting operations to leveraging AI for business optimization. For any aspiring entrepreneur, this is a must-listen. If you're ready to sweat smarter, live better, and possibly own a franchise that aligns with your lifestyle, this episode just might be your call to action.
🔥 Top 5 Key Points:
The origin of Hotworx and the pivotal “yoga in a sauna” lightbulb moment
The power of infrared training for metabolic health and efficiency
Why cross-training with discipline beats variety for variety’s sake
How Steve uses fasting and fasted workouts to optimize body composition
The blueprint for scaling a fitness franchise with systems and consistency
🔑 Keywords & Themes:
Infrared Sauna, Hotworx, Steve Smith, Franchising, Boutique Fitness, Intermittent Fasting, Fasted Workouts, Isometric Training, Hot Yoga, Pilates, Metabolic Health, Fitness Entrepreneurship, Sweat Detox, Biohacking, Cross-Training, Scalable Wellness, Fitness Tech, Workout Efficiency, Sauna Workouts, Cardio, HIIT, Recovery, Entrepreneur Mindset, Business Scaling, Franchise Operations
⏳ Chapters & Timestamps:
00:15 – Introduction: Running + Sweating = This Episode
01:57 – What Is Hotworx? The 700+ Location Infrared Workout Chain
02:47 – Steve’s Origin Story: From Football to Hot Yoga
03:52 – The Jamaica Aha Moment: “Yoga in a Sauna”
05:47 – Infrared vs Traditional Sauna: Real Science of Sweat
07:31 – “More Workout, Less Time” Explained
10:00 – Steve’s Weekly Routine + Favorite Workouts
12:08 – Why You Need a Fitness Goal (Vacation as Motivation)
15:25 – Nutrition + Intermittent Fasting Strategy
19:03 – The 50 Push-Up Monday Rule
20:30 – Why Steve Never Weighs Himself
24:09 – The Hotworx Franchising Model
26:09 – How to Scale: Systems, Checklists, and KPIs
29:28 – Membership Tiers: Sweat Basic vs Sweat Elite
32:14 – From Member to Franchisee: Organic Growth Stories
35:45 – 10-Year Vision: 3,000 Locations & Global Expansion
39:28 – Franchise Radius + Why 2 Miles Is Enough
41:01 – Why 85% of Hotworx Members Are Women
43:29 – Bodybuilding Stories + Gold’s Gym Memories
46:08 – Competition Prep: Water Cuts & Peak Discipline
47:11 – Steve’s Core Fitness Philosophy: Cross-Train with Discipline
48:54 – Sleep & Recovery: The Cave Bedroom Rule
50:48 – Entrepreneur Advice: Gut Instinct + Massive Action
Published on 2 weeks ago