History is written in lipstick, not ink! This week we chat to Mecca's Chief Purpose Officer, Lisa Keenan, about the groundbreaking MECCA Archive, a tribute to the women, products, and defining moments that have shaped beauty culture since the year 2000.
This archive isn't just about products; it's a living record of beauty's culture and its power of storytelling. We explore the most significant shifts of the last 25 years: the rise of wellness culture, the emergence of "skintelligence," and the no-makeup makeup phenomenon. Lisa shares the feminist framework behind the MECCA Archive, exploring why lipstick is a symbol of freedom and how social media helped consumers rewrite the beauty rulebook (and gave staff the courage to name the famous NARS blush!). Plus, she shares her personal routine and details on Mecca's exclusive archive collections.
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