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37: Scaling the Wall, Will Brooks
Ready to smash the wall of cyber insurance?
Discover how MSPs can turn their fears into a competitive edge. In episode 37 of dnsUNFILTERED, host Mikey Pruitt sits down with Will Brooks to talk about Ukon’s mission to make cyber insurance simpler and more accessible.
The conversation covers the tough journey from Fifth Wall to Ukon, the gaps MSPs face when navigating insurance marketplaces, and why strong cybersecurity frameworks matter. Will shares practical tips on client education, building trust, and the power of local community networking. If you’re an MSP or a cyber security consultant looking for real‑world strategies, this chat is a gold mine.
- Ukon redefines the cyber insurance process for businesses and agents alike.
- MFA and solid frameworks boost insurance eligibility like a power‑up.
- MSPs that network locally become trusted advisors, not just tech support. - Educating clients on cyber insurance removes guesswork and lowers risk.
- Collaboration between MSPs and agents is the next frontier for a safer digital world.
Smash that subscribe button, share the knowledge, and drop a comment below if you’re ready to build stronger cyber defenses!
Chapters
00:00 Introduction to Scaling the Wall Podcast
02:38 Transition from Fifth Wall to Ukon
05:37 Understanding the Ukon Product
08:17 Creating a Cyber Insurance Marketplace
11:23 The Role of MSPs in Cyber Insurance
14:14 Consulting vs. Insurance Matching
16:48 The Importance of Cybersecurity Frameworks
19:40 Challenges in Cyber Insurance Industry
22:48 MSPs and Cyber Insurance Best Practices
25:30 Easy Wins for MSPs in Cyber Insurance
28:20 Common Missteps by MSPs
31:08 The Importance of Client Education
34:09 Building Relationships with Clients
36:44 Networking and Community Engagement
39:50 Addressing MSPs' Fears and Anxieties
42:28 The Future of Cyber Insurance and MSPs
45:30 Conclusion and Final Thoughts
Published on 2 weeks ago