Episode Details

🎧 In this episode of the Trivera Deep Dive, Chip and Nova map out the five budget moves that will separate next year’s winners from the pack. From UX and accessibility to GEO (Generative Engine Optimization) and Performance Max, they explain how to align spend across channels so every dollar works harder.

You'll learn:
 ✅ Why your website/UX (including accessibility, privacy, and personalization) needs the biggest upgrade
 ✅ How technical SEO unlocks the value of your content
 ✅ What GEO is and how to structure content to earn AI-overview visibility
 ✅ Why Performance Max only works when you fund creative (especially video)
 ✅ The hidden line item: community management that protects brand reputation

👉 Read the blog that inspired this episode:
💡Five Priorities to Consider When Building Your 2026 Digital Marketing Budget 

👉 Jamie's Three Part Series: Building an Informed Marketing Budget

Part 1 – Industry Benchmarks:  💡Blog | 🎧 Deep Dive

Part 2 - Recurring Costs: 💡Blog | 🎧 Deep Dive 

Part 3 – One-Time Costs and Budget Strategy: 💡Blog | 🎧 Deep Dive