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Customers as Investors: How Crowdfunding is Reshaping Ecommerce Growth | #559
Episode 559
Published 7 months, 2 weeks ago
Description
Kirstin’s career has zig-zagged through medicine, law, consulting, co-founding Future Super, and leading Techstars in Sydney before stepping into the CEO seat at Birchal, Australia’s largest equity crowdfunding platform. With more than 300 campaigns and $200 million raised, Birchal is now a powerhouse for ecommerce founders who want to scale while activating their most loyal customers as shareholders.
Today, we're discussing:
- How Birchal helps ecommerce brands like Outland Denim, Zero Co and Sneaker Laundry raise millions by turning loyal customers into investors
- The sweet spot crowdfunding occupies between Kickstarter, bank loans and VC: without the headaches of fulfilment or personal guarantees
- Why ongoing shareholder communication is the secret to future raises and brand loyalty
- How crowdfunding campaigns act as marketing campaigns, boosting awareness, employer brand, and even sales
- The brutal stats on gender and diversity in funding, and why crowdfunding can close the gap for underrepresented founders
- Kirstin’s vision for a future where Australian crowdfunding creates thousands of new millionaires, just like Revolut in the UK
Connect with Kirstin
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