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From Bootstrapping to Partnering With Sony — Seth Miller, Rapchat
Description
Our guest today is Seth Miller, Founder and CEO at Rapchat. Seth is on a mission to democratize music creation with Rapchat’s mobile app. Rapchat takes the friction out of making music, and has helped millions of artists unleash their creativity.
Seth earned his bachelor’s degree in business administration, with an emphasis on management information systems, from Ohio University. Before founding Rapchat, Seth worked as a consultant for Adidas, and an IT Systems Engineer.
On the podcast we talk with Seth about bootstrapping his way to signs of product market fit, raising money from strategic partners like Sony Music, and what it’s like to have Facebook completely rip off your app.
In this episode, you’ll learn:
- Finding the right niche for your app
- Bootstrapping and early funding
- Using the right marketing channels for your app
- Filtering out the wrong users for your app's paid features
- How to transition your app from free to paid
Links & Resources
Seth Miller’s Links
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Episode Transcript
00:00:00 Seth:
We would be dead for sure if I didn’t learn how to code. It’s an invaluable skill that I’ll have in this organization and future organizations. It also just helps me think about things. It’s a really great way to look at the world sometimes.
00:00:31 David:
Hello, I’m your host, David Bernard. And with me as always, RevenueCat CEO, Jacob Eiting.
Our guest today is Seth Miller, founder and CEO at Rapchat. Seth is on a mission to democratize music creation with Rapchat’s mobile app. It takes the friction out of making music, and has helped millions of artists unleash their creativity on the podcast.
We talk with Seth about bootstrapping his way to signs of product market fit. Raising money from strategic partners like Sony, and what it’s like to have Facebook completely rip off your app.
Hey Seth, welcome to the podcast!
00:01:06 Seth:
How’s it going? Thanks for having me.
00:01:07 David:
It’s been a long time coming. You and I first chatted way back in 2019. You were the first office hour call I ever took at RevenueCat.
00:01:18 Seth:
Oh, wow.
00:01:19 David:
Yeah, going way back in my RevenueCat days.
00:01:22 Jacob:
It tells you how bad of a CEO I am that we’ve never actually spoken on the phone in those two years.
00:01:30 Seth:
Or how good David was!
00:01:31 Jacob:
Yeah.
00:01:32 Seth:
I was sold after one call. I’m like, all right, dude, where do I sign up? How do I get this going?
00:01:37 Jacob:
We have a lot of cross connections, because you’re an Adjacent portfolio. Nico is a co-investor. We’re also both Ohio-based. So, yeah, lots of cover today.
00:01:54 Seth:
We got to hang