Episode 9
Summary
In this episode of After Hours Buzz, host Grace Urwin sits down with Colin Van Exel, founder of Accelerated Sales Solutions and a veteran sales leader with decades of experience guiding Fortune 500 companies and SMBs. Together, they explore The Buyer’s Journey, discussing how businesses can move prospects from awareness to advocacy while building trust and driving sustainable growth.
Colin explains the common pitfalls companies face when trying to scale, why asking the right discovery questions matters, and how to create a revenue engine that delivers consistent results. He also shares his perspective on leadership, strategy, and the tools that help teams perform at their best.
In this conversation, Colin dives into:
Chapters
00:00
Introduction and Personal Insights
05:22
Ty Temel's Marketing Journey
10:57
Lessons from Google Ads Experience
17:37
Google Ads Strategies and Metrics
21:46
Industry Insights and Best Practices
26:17
Optimizing Campaigns for Cost Efficiency
30:07
Patience in Google Ads Management
31:56
Essential Tracking for Google Ads
33:44
Avoiding Common Pitfalls in Google Ads
35:28
Navigating Google Ads Campaign Structures
39:57
Strategies for Local vs. National Campaigns
43:47
Top Tips for Successful Google Ads
46:42
The Importance of CRM in Marketing
48:36
Future Trends in Google Ads
Published on 14 hours ago
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