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S2 E38 - How GreenSky’s Financing Can Increase Your Sales by 80%
Description
In this episode of Beers with Contractors, hosts Will and Terry discuss the intricacies of home service financing with Jerrod Butler, the Senior Vice President of Partnerships for GreenSky Finance. The conversation covers the importance of standardization in financing, when to introduce financing to customers, and the different loan products offered by GreenSky. Jerrod shares his insights on how financing can significantly impact sales conversion rates and business growth for contractors. The episode also touches on Jerrod's career journey, the compliance process for contractors, and real-life examples of how financing simplicity and efficiency can make a difference. A humorous anecdote from Jerrod's past and a discussion on how financing helps small contractors compete round out the episode, offering both practical advice and entertaining stories.
00:00 Trailer
01:25 Conference Anecdotes and Networking
02:41 Introducing Jerrod from GreenSky
03:58 The Importance of Financing in Home Services
05:33 GreenSky's Approach to Simplifying Financing
09:33 Challenges and Misconceptions in Offering Financing
12:25 Success Stories and Best Practices
22:48 GreenSky's Merchant Enrollment Process
26:20 Ensuring Compliance and Customer Satisfaction
33:30 Real Estate Investments and Business Strategies
33:51 Challenges and Collateral in Business
34:05 Competing in a Competitive Market
34:58 Importance of Financing in Home Services
39:19 Effective Sales Strategies and Financing Options
40:49 Training and Compliance in Financing
47:20 Consumer Behavior and Financing Trends
53:31 Personal Anecdotes and Lessons Learned
57:41 Conclusion
Contact Jerrod Butler at:
Website: https://www.greensky.com/
LinkedIn: https://www.linkedin.com/company/greenskyprogram/
LinkedIn (personal): https://www.linkedin.com/in/customersatisfaction/
Foundation Rescue Supply Link:
https://www.foundationrescuesupply.com/
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