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AI Heroes Live From Cannes: Rodrigo Milanez - Episode 10
Season 1 Episode 10
AI Heroes: Rodrigo Milanez on GenAI, Digital Behavior & Embracing the Unexpected in Consumer Insights
🎙️ Live from Cannes – AI Heroes Live
In this episode of AI Heroes Live, recorded at Insights Lighthouse during the Cannes Lions Festival, we sit down with Rodrigo Milanez, Director of Consumer Insights at PVH (home to Calvin Klein and Tommy Hilfiger), to explore how generative AI is transforming the way global brands understand and act on consumer behavior across the digital landscape.
Rodrigo shares his unique perspective on integrating traditional market research with emerging data from search, social, and influencer ecosystems—giving brands a more dynamic and predictive view of their consumers. He also dives into how AI has helped his small team scale insights operations while staying focused on strategic thinking, creativity, and brand alignment.
We also dive into:
Why search and generative AI are rapidly converging—and what that means for brand visibility
How PVH uses GenAI to supercharge talent and influencer assessments
The limitations of AI for hard data vs. behavioral insights
Why creative workflows need humans at the helm—and where AI can amplify rather than replace
How COVID redefined the value of insights and what it taught us about separating trend from truth
The role of insights teams in helping brands pivot during fast-moving, unpredictable change
If you’re working at the intersection of AI, consumer behavior, and digital transformation—or trying to do more with less in a lean insights team—this episode offers practical examples and sharp reflections from one of the industry’s most digitally fluent voices.
Published on 1Â month, 2Â weeks ago