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AI Heroes Live From Cannes: Nendra‑Van Wielink - Episode 12
Season 1 Episode 12
AI Heroes: Nendra‑Van Wielink on Media, AI & the Future of Integrated Insights
🎙️ Live from Cannes – AI Heroes Live
In this episode of AI Heroes Live, recorded at Insights Lighthouse during the 2025 Cannes Lions Festival, we sit down with Nendra‑Van Wielink, a media leader with over 20 years of experience and currently shaping media insights at Decathlon. Join us as she unpacks how the worlds of media, AI, and insight must converge to empower smarter decision-making.
Nendra offers a unique insider lens—from helping organise the inaugural Insights Lighthouse to actively participating in the mentorship program, in which she’s both a mentee and a mentor. She reflects on why collaboration is essential, the growing influence of AI in media operations, and how humanity must remain central amidst data expansion and automation.
We also dive into:
Why media and insight teams must move beyond silos, and how to start the work of co-creation
AI as an enabler, not a replacement—and how it’s reshaping media strategy while keeping humans at the helm
The fragmentation of data—and a forward-thinking “magic button” vision for seamless insight delivery
Building inclusive media strategies, informed by interdisciplinary collaboration and stakeholder empathy
The power of community, mentorship, and learning firsthand via events like Insights Lighthouse
Balancing data growth with clarity—how to stay grounded as intelligence systems multiply
If you're at the intersection of media, analytics, and AI—or just working to align your teams for a smarter future—this episode blends candor, clarity, and confidence to help you move forward with purpose.
Connect with Nendra‑Van Wielink on LinkedIn.
Published on 1 month, 2 weeks ago