Doctrine, expectations, and high standards do not scare people away from church. Confusion is the main enemy. According to Church Answers Research, over 60% of unchurched people agree or strongly agree that churches are confusing for outsiders—and shockingly, 60% of churchgoers say the same.
Higher confusion and lower trust levels mean the unchurched have doubts about raising their families and discovering their talents in the context of the church.
While attendees overwhelmingly believe the church is a good place to raise families (85%) and discover their talents (75%), the unchurched do not share the same perception. Only 44% of the unchurched agree or strongly agree the church is a good place to raise families.
Additionally, only 29% of the unchurched agree or strongly agree that the church is a good place to discover and grow their talents.
Both groups recognize that what happens inside the church often lacks clarity and accessibility. In this episode, Josh and Sam talk about how confusion creates distance—and how simple clarity can bring people closer to faith and community.
Clarity is kindness—explain everything, assume nothing.
Offer a regular membership class that covers belief, belonging, and behavior.
Use simple language in your worship services, signage, and bulletins to make things understandable.
Include a clear doctrinal overview—don’t hide what you believe or expect.
Set realistic expectations for involvement early to avoid consumerism.
Regularly evaluate your communication with unchurched people in mind—not just insiders.