Episode Details

Today, Fiona chats to Lucy Lumen - photographer, YouTuber, content creator, and creative business mentor who has built a thriving online business alongside her husband.

In this episode, you'll learn:
• How Lucy went from working in hospitality for 10+ years to accidentally building a photography and videography business
• Why she decided to pivot away from client work and go all-in on YouTube content creation
• Her process for creating 8 YouTube videos per month across two channels while managing Substack and social media
• How sponsorships (not ad revenue) make YouTube financially sustainable as a full-time career
• The reality of working with your spouse and managing business partnerships
• Why developing a distinct personal style is more important than technical perfection in the age of AI

Lucy shares honest insights about the realities of content creation, building a creative business, and how to turn your passion into sustainable income while maintaining work-life balance.

A massive thank you to our sponsor and our fave AI tool, Poppy AI. Use FIONA at checkout for a discount 

Connect with My Daily Business:

• Instagram: @mydailybusiness_
• TikTok: @mydailybusiness
• Email: hello@mydailybusiness.com
• Website: mydailybusiness.com

Connect with Lucy Lumen

• Instagram: @lucy_lumen
• Subtack: Love Lucy
• YouTube: The Lucy Lumen Show
• YouTube: Lucy Lumen
• Website: lucylumen.com 

Resources mentioned:

• Join our AI Chat Group for small business owners
• Group Coaching
• My Daily Business courses - mydailybusiness.com/courses

This month we're proud to be sponsored by The Finders Keepers.

Visit the Finders Keepers Melbourne Design Market from Friday 10 July to Sunday 12 July at the Royal Exhibition Building, Carlton.

Book your tickets: Finders Keepers Melbourne tickets

Enter MDB at checkout, then choose the My Daily Business 2-for-1 ticket option to claim your exclusive offer. And don't forget to say hello to Fiona who will be running her own Subject Object stall at the market! 

Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session