Episode Details

Today, Fiona chats to Lucy Lumen - photographer, YouTuber, content creator, and creative business mentor who has built a thriving online business alongside her husband.

In this episode, you'll learn:
• How Lucy went from working in hospitality for 10+ years to accidentally building a photography and videography business
• Why she decided to pivot away from client work and go all-in on YouTube content creation
• Her process for creating 8 YouTube videos per month across two channels while managing Substack and social media
• How sponsorships (not ad revenue) make YouTube financially sustainable as a full-time career
• The reality of working with your spouse and managing business partnerships
• Why developing a distinct personal style is more important than technical perfection in the age of AI

Lucy shares honest insights about the realities of content creation, building a creative business, and how to turn your passion into sustainable income while maintaining work-life balance.

A massive thank you to our sponsor and our fave AI tool, Poppy AI. Use FIONA at checkout for a discount 

Connect with My Daily Business:

• Instagram: @mydailybusiness_
• TikTok: @mydailybusiness
• Email: hello@mydailybusiness.com
• Website: mydailybusiness.com

Connect with Lucy Lumen

• Instagram: @lucy_lumen
• Subtack: Love Lucy
• YouTube: The Lucy Lumen Show
• YouTube: Lucy Lumen
• Website: lucylumen.com 

Resources mentioned:

• Join our AI Chat Group for small business owners
• Group Coaching
• My Daily Business courses - mydailybusiness.com/courses

Special thanks to HoneyBook for sponsoring this podcast. HoneyBook helps independent businesses manage everything from enquiries and contracts to invoices and payments, all in one place. Use this link and code FIONA to receive 30% off until the end of September 2026.

Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydail