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How to Build a Luxury Brand in 2025 with Jennifer Adler of Adler PR
Description
Jennifer Adler is the founder and CEO of Adler Public Relations. With more than 20 years of experience, she has represented high-profile clients across industries ranging from real estate and hospitality to healthcare, finance, and nonprofits. In this episode, she shares how luxury brands are adapting to shifting consumer expectations, the importance of crisis preparedness, and what it’s like working with Medieval Times.
Key Takeaways:
- The state of luxury brands in 2025
- How Jennifer started her own agency
- The basics of crisis management
Episode Timeline:
1:45Introduction to Jennifer Adler and Adler PR
2:45How to choose a luxury influencer
4:45How are luxury brands positioning themselves in today's economy
7:25Has the idea of luxury changed over the past 20 years?
9:10How does Jennifer keep her finger on the pulse
10:00Preparing clients for a crisis
12:00The Coldplay debacle crisis
15:15The importance of a cool head in a crisis
17:00The quote that inspired Jennifer to start her own agency
20:20Lessons Jennifer learned hosting the "Earn It" podcast
22:00Working with Medieval Times
25:22Jennifer's thought leadership philosophy
This episode’s guest:
• Adler Public Relations on Instagram
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