Episode Details

Money Problems for Women in Business

The doors to Good Money Club are open now.

In this episode of Money Secrets, Fi dives into the three biggest money problems she sees female small business owners struggle with every day, and how to overcome them.

From the gender revenue gap to low confidence and a total lack of money strategy, Fi unpacks why these challenges exist, and how we can turn them around to build thriving, profitable businesses.

If you’ve ever wondered why your revenue isn’t where you want it to be, or felt stuck, overwhelmed, or “bad at money” this episode will help you take your next steps forward.

🎧 Tune in for mindset shifts, confidence-building tools, and practical strategies to grow your revenue and money confidence.

Want to find out more about Good Money Club? It's designed for female and non-binary business owners ready to make more money and impact. The doors to Good Money Club are open now. It's the last time the program will open this year, and the only way to work with Fi until next year. Join us?

What you'll learn in this episode: 

• The gender revenue gap: Why female-owned businesses earn less than male-owned ones, and how chronic undercharging and over-servicing plays a major role.

• Visibility matters: Why being seen is critical to charging premium prices (and how lack of visibility keeps revenue low).

• Pricing for value: How to stop undercharging and start pricing based on the value and transformation you deliver.

• Money confidence: Why so many women lack it, how “bad at maths” beliefs form, and how to rebuild confidence through education and action.

• Money mindset shifts: Why being socialised to believe money is “bad” is holding you back, and how to see money as a force for good.

• No money strategy = stuck: How doing too much creates confusion, and why simplifying your offers is the fastest way to get unstuck.

• How to get strategic: The mindset and actions to move from busywork and fear to clarity, focus, and confidence with your money.

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We’ve come so far as a society in many ways, but money is one of the areas where progress hasn’t been enough. If we want to tip the scales in favour of marginalised people, it starts with understanding the secret: money in small business.

In this podcast, Money Secrets, host Fiona (Fi) Johnston, Chartered Accountant, small business advocate, and impact enthusiast, dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses have the power to change the world, and the key to making a bigger impact is to make—and manage—more money.

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Thank you to everyone involved for bringing this podcast together. We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a Direct Message to @peach.business