Episode Details

Key takeaways:

• The secret sauce to a successful podcast is consistency, connection, and continuing to show up.
• Podcasting work continues long after the recording is done
• If you keep showing up with that same level of honesty and value, you're not just building an audience, you're building a community.
• It's important to lead communities with clarity and care, by not just starting conversations, but also holding space for people.
• Good social media marketing isn't about going viral. It's about showing up consistently with something real to say.
• Social is a 2-way street. It's about posting and engaging with your audience.
• Every line in social media copy has a job to do, and it has to grab your audience's attention in 1-2 seconds.
• Platform fluency matters. What works in one social media platform might not work in another.
• Great copy is part psychology, part storytelling and part restraint.
• AI is a useful tool for writing, but it does not replace one's "writing voice".
• You can and should be repurposing content, because not everyone will see all of your posts all of the time.
• Being a working mom in tech means that there's no off switch. You have to communicate clearly, be efficient, and make peace with not being polished all the time.

About our guest:

Mandy Moore is a seasoned marketer, podcast producer, and storyteller with over 15 years of experience helping tech companies and creative brands build content that actually connects. She's the voice behind ExHotMess.net, a blog where she writes raw, real stories about recovery, resilience, and life in the messy middle. When she's not helping others find their voice, she's usually geeking out over astrology, audio editing, or a perfectly crafted sentence.

Find our guest on:

• Instagram
• Bluesky
• LinkedIn
• Mastodon

Find us on:

• All of our social channels are on bento.me/geekingout
• All of Adriana's social channels are on bento.me/adrianamvillela

Show notes:

• On-Call Me Maybe Podcast
• Mandy's LinkedIn post on the importance of writing with heart
• The Happiness Lab (episode with Dr. Vivek Murthy, former US Surgeon General)
• Mandy's Blog

Transcript:
ADRIANA:
Hey everyone, welcome to Geeking Out, the podcast, in which we dive into the career journeys of some of the amazing humans in tech and geek out on topics like software development, DevOps, Observability, reliability, and everything in between. I'm your host, Adriana Villela, coming to you from Toronto, Canada. And geeking out with me today, I have Mandy Moore. Welcome, Mandy.

MANDY:
Hello.

ADRIANA:
Hey, I'm super excited to have you on here. And we have a really cool connection because, Mandy used to be the producer of On-Call Me Maybe, which is the podcast that Ana Margarita Medina and I used to do back in our Lightstep days, which feels like forever ago, but it wasn't like that l