Episode Details

Build brand love that survives disruption and blend emotional connection with strategic foresight... so customers choose you in a blink and stay for life.

Award-winning brand strategist Jean-Pierre Lacroix joins host Lisa Urbanski to unpack the Think Blink manifesto—how to create deep, lasting emotional brand connections—then layer in scenario planning, AI, and behavioral science to future-proof CX.

From Amazon & Apple’s “test-and-learn” culture to Sears’ cautionary tale, you’ll get a practical roadmap to win now and stay relevant next.

You'll learn how to:

• Trigger instant affinity with story, symbols, and sensory cues (the “blink factor”).

• Measure emotion and reduce friction across the journey (before churn starts).

• Design belonging with community experiences that outlast transactions.

• Use foresight & scenarios to spot signals, separate trends from fads, and adapt fast.

• Apply behavioral science (choice architecture, “good-better-best”) to drive decisions.

• Leverage AI thoughtfully (sentiment, avatars) without losing the human.

📖 Ready to Think Blink? Grab the book HERE

🔗 Explore Jean-Pierre's work & services at sld.com

📲 Keep up with Jean-Pierre on LinkedIn

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