Episode Details
Back to Episodes
From SEO to Suitcases: Harry Sanders on Testing, Pricing and Scaling KADI | #557
Episode 557
Published 7 months, 3 weeks ago
Description
Explore KADI | StudioHawk
Harry Sanders is best known as the founder of StudioHawk, Australia’s largest dedicated SEO agency. But in this episode of Add To Cart, Harry reveals a new chapter: co-founding KADI Luggage, a consumer travel brand launched in 2023. His journey shows what happens when deep digital expertise meets product ambition: you get a brand that’s innovating how Australians pack for travel, and a founder who can talk the talk and walk the walk.
Today, we’re discussing:
- Why Harry decided it wasn’t enough to just grow other people’s brands, and what pushed him to step out of agency life and into the world of consumer products.
- How KADI Luggage was born
- What it’s like to move from services to product
- The SEO-first principles that shaped KADI’s site from day one
- Why digital PR and data storytelling are outperforming old-school SEO tricks
- The empathy shift: how running KADI has changed the way Harry thinks about StudioHawk’s clients
- The bigger picture: Harry’s vision for KADI, and the lessons he’s bringing back into StudioHawk
Connect with Harry
Explore KADI | StudioHawk
Subscribe to the Add To Cart newsletter