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Service > spin: the real way to win complex deals
Description
Hype doesn’t close sophisticated borrowers, service does. In this week’s Broker Bulletin, Shubham Bhaskar, founder of Sheel Capital and winner of Diversified Brokerage of the Year at the recent Australian Broking Awards, sits down with Loan Market VIC/TAS State Director Leigh Tsoumerkas.
They unpack how a small team built a big-outcomes brokerage by saying yes to complexity, hiring ahead of need, and treating service as a strategy, not a slogan.
As well as pointers on how to diversify your business without dropping the ball, you’ll learn:
- The “village” method: aligning stakeholders to turn a “no” into an approval
- The cadence behind ~98% conversion
- Hiring before it hurts: why capacity must lead demand
- How to attract the right (not just more) clients
- From sprint to marathon: boundaries, family, and building a business that lasts
If you’re serious about building trust, scale and staying power, start here.
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