Episode Details

In this episode, Barbara discuss:

• How will you get the attention of your patients to your website without spending money
• What are the 15 steps in your traffic strategy

Key Takeaways:

“Networking, attending and speaking at conferences relevant to your business and practice add great value. It gives visibility and presents you as an authority by virtue of speaking there.”  – Dr. Barbara Hales

Connect with Barbara Hales:

• Twitter:   @DrBarbaraHales
• Facebook:   facebook.com/theMedicalStrategist
• Business website: www.TheMedicalStrategist.com
• Show website:   www.MarketingTipsForDoctors.com
• Email:   Barbara@TheMedicalStrategist.com
• Books:
• Content Copy Made Easy
• 14 Tactics to Triple Sales
• Power to the Patient: The Medical Strategist
• YouTube: TheMedicalStrategist
• LinkedIn: www.linkedin.com/in/barbarahales

TRANSCRIPTION

Dr. Barbara Hales: Welcome to another episode of marketing tips for doctors. I’m your host, Dr. Barbara Hales. Today, we are going to talk about getting more eyes on your website.

You may be asking yourself, “Why do I need to drive more traffic to my website? It’s there. Insurance companies are going to refer patients to it. Patients will be able to see the website themselves.” But the point is that when they are doing a Google search, it’s your name that you want to come up on page one. If you’re on page 25, they’re never going to find you regardless of how valuable your message may be or how great of a doctor you are.

If you’re on page 25, you might as well not exist. 8 out of every 10 patients go online to check out a doctor they’ve been referred to by another professional, another doctor, family, or friends. So, how do I get more patient eyes on my website without having to spend more money?

Get Patient’s eyes on Your Website Without Spending Money

Dr. Barbara Hales: There are several reasons why you want more views on your site. Besides what I just mentioned, the three most obvious ones are the number one ranking. The more people that visit your site, the higher your Google ranking becomes. Then when people are searching for a service you provide, you and your business pop up ahead of your competition, and you’re competing colleagues.

Secondly, you get more patients. The more people read your great content, the more likely they want to speak with you and make an appointment.

Thirdly, it gives you greater authority. When you rank over your competition, the perception is that the search engines deem you the one they recommend. So how do you get it? Here’s a checklist of 15 steps in your traffic strategy.

15 Steps in Your Traffic Strategy

Dr. Barbara Hales: The first one is site readability. Though your site may look great on a desktop computer, most people are now reading information through their mobile devices like