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Breaking barriers: Revolutionizing agricultural technology adoption
Trust lies at the heart of agricultural innovation's greatest challenge. While technology has transformed countless industries, many promising agricultural technologies hit a wall at the farm gate. Why? Because farmers and ranchers need more than just promises – they need evidence, support, and validation from trusted sources.
Land O'Lakes has launched an ambitious solution to this persistent problem. Their new coalition, AgRogue Growth Partners brings together Radical Growth, six major retail partners, and Winfield United to create a powerful innovation platform. As Jason Trusley, Senior VP and Chief Strategy Officer at Land O'Lakes explains, this platform addresses a critical gap in the agricultural innovation ecosystem – the transition from early development to widespread adoption.
The initiative targets companies at that crucial growth stage where many agricultural technologies falter. With investments ranging from $5-10 million, AgRogue Growth Partners offers more than just capital. They provide market access through their vast network of retailers, validation through extensive testing capabilities, and management expertise from experienced entrepreneurs who understand both agriculture and technology scaling challenges.
What problems are they focused on solving? Driving farm efficiency and income, navigating retail transformation, sustaining soil health, and optimizing the agricultural supply chain. Their approach is technology-agnostic but laser-focused on addressing these fundamental challenges facing today's agricultural operations.
For innovators, this represents a unique opportunity to overcome the trust barriers that have prevented agriculture from seeing its first billion-dollar technology startup. For farmers, it means access to technologies that have been properly vetted and supported by trusted advisors. And for the agricultural industry as a whole, it offers a promising pathway to the productivity and sustainability improvements necessary for future success.
Curious about agricultural innovation or how to bring your technology to market? This conversation provides invaluable insights into what's needed to transform promising ideas into adopted solutions. Subscribe to hear more discussions about the big issues affecting agriculture and how industry leaders are working to address them.
Published on 9 hours ago