Episode Details

In this episode of Marketing Tips for Doctors, host Barbara sits down with Chris Pantel, co-founder of Linkify, a digital PR and link-building agency that specializes in helping health brands and clinicians secure editorial features in some of the world’s top publications. Chris went from running a family fish & chip shop to landing clients backlinks in outlets like Forbes, BBC, and New York Times. His unique journey, paired with his deep SEO and PR expertise, makes him the perfect guide for doctors who want to grow patient numbers while boosting credibility and search rankings. 

In today’s digital-first world, patients aren’t just searching for doctors—they’re searching for trust. How can medical professionals cut through the noise of AI search engines, online directories, and countless clinics competing for attention? How do you build authority online when your expertise isn’t always visible? 

If you’ve ever wondered how media mentions drive real patient growth, why being “featured in” major outlets is worth its weight in gold, and how to start pitching journalists effectively—this episode is packed with insights you can apply right away. 

Key Takeaway: 

“Being quoted in WebMD or Healthline is the digital equivalent of a Shark Tank badge—its instant trust for your patients.”– Chris Pantel 

Connect with Chris Pantel: 

• Website:  https://www.linkifi.io/ 
•  X: https://x.com/Linkifi_

Connect with Barbara Hales:  

• Twitter: @DrBarbaraHales