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Marketing With Purpose Kit: Marketing ROI with a Long-Term Lens
Description
Emotionally connected customers deliver 306% higher lifetime value than merely satisfied ones (Harvard Business Review). In financial services, that number jumps to 800% .
Yet too often, ROI is measured only by short-term clicks and conversions. These snapshots miss the bigger picture: loyalty, advocacy, and resilience that come from building trust over time.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we explore how purpose-driven marketing reframes ROI with a long-term lens, showing why emotional connection is not just brand love — it’s smart economics.
🎙️ Hosted by Stephen Sakach, Tullio Siragusa, and Mike Liwski
🎧 Produced by Tullio Siragusa
🧭 In this episode, we cover:
• Why short-term ROI can erode long-term trust
• How emotional connection drives loyalty, advocacy, and resilience
• Examples from REI, Apple, and Nike on playing the long game
• Metrics beyond conversions: lifetime value, retention, advocacy, and brand equity
🎧 Whether you’re a marketer, founder, or leader, this Kit will help you shift from chasing transactions to building enduring relationships.