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How Pivoting to AI Training Transformed Marketing Growth Academy with Catherine Toms
Episode 42
In this episode of The Growth Equation, I had the pleasure of speaking with Catherine Toms, co-founder of Marketing Growth Academy and recently AI Growth Academy. Catherine shares a compelling journey of transformation, pivoting their business from traditional corporate marketing training to an innovative public AI education offering. She dives into the real challenges and rewards of running a family business, especially when both partners are fully involved.
We explore how Catherine and her husband navigated the risks of reliance on a single major client, embraced the digital nomad lifestyle, and later shifted to meet growing demand for AI skills in marketing. Catherine explains why adopting AI in marketing is not just about technology but understanding human motivation and psychology in reaching customers. She offers practical insights on building scalable systems for a consumer audience while balancing ongoing corporate work.
Listeners will gain valuable lessons on business pivots, the importance of role clarity, and how AI is reshaping marketing teams from the inside out. Catherine’s passion for making AI accessible to all shines through, providing encouragement for entrepreneurs ready to embrace the future. Check out the AI Growth Academy for free resources and courses to start your AI journey.
Connect with Catherine Toms
Website: https://aigrowthacademy.com.au/about/
LinkedIn:https://www.linkedin.com/in/catherinetoms/?originalSubdomain=au
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Published on 1Â month, 3Â weeks ago