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REWE Digital's Anika Vooes on Lighthouse Projects & Making Tomorrow's Money Through Innovation
Description
EXCLUSIVE: REWE Digital's Anika Vooes discusses how REWE successfully iterated autonomous store experimentation into success by moving technology interactions from entrance to exit.
Recorded live from the VusionGroup Podcast Studio at NRF Europe, discover the innovation philosophy behind some of Europe's largest retail experiments:
✅ Why "lighthouse projects" illuminate innovation value for entire organizations
✅ The customer behavior insight that changed everything in autonomous stores
✅ "People earning today's money vs. tomorrow's money" innovation justification
✅ Why focusing on 2 big projects beats managing hundreds of initiatives
✅ Test-fail-learn-adapt cycle that turns setbacks into breakthroughs
✅ Corporate-startup partnership challenges and solutions
The transformation: Moving from complex entry scanning to magical exit checkout boosted adoption by aligning with natural shopping behavior.
🎯 Perfect for: Innovation managers, retail technologists, corporate venture teams, and anyone interested in systematic innovation approaches.
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