Episode Details

John sits down with Ezra McCarthy of Green Frog Web Design to unpack what grows a green-industry business in 2025: treating your website like a 24/7 salesperson, marketing for both clients and technicians, and skipping the "AI-optimized" buzzword traps. Includes Ezra's "fishing guide" framework for shortening the path to results and a simple plan to turn clicks into customers.

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