Joining us on this week’s episode of Living Off Rentals is someone who isn't just focused on building businesses, but is also passionate about building a life that actually matters.
Trevor Mauch is the founder of Carrot, the software platform that has helped thousands of real estate investors and agents generate leads online.
Beyond business success, Trevor is a strong advocate for designing your company in a way that supports your health, freedom, and purpose, rather than becoming a trap that drains you.
In this conversation, Trevor shares the habits, marketing strategies, and mindset shifts that allow entrepreneurs to scale without sacrificing their personal lives.
He breaks down why most real estate websites lose deals, how to build online authority that ranks in both Google and AI searches, and why stacking credibility signals like testimonials and local content is now more important than ever.
If you’ve ever felt like your business owns you instead of the other way around, this episode will give you the clarity and tools to make a change. Enjoy the show!
Key Takeaways:
[02:15] Introducing Trevor Mauch and his background
[04:09] Building Carrot and lessons from scaling a software company
[10:39] Off-market vs. MLS. Why the best discounts come from networking and probate deals
[15:18] Why website performance directly impacts your deal flow
[18:38] How to optimize marketing for different real estate models
[19:17] Offline + online marketing work together
[23:47] Carrot sites are already ranking in ChatGPT results
[25:06] The future of search: one trusted answer, not endless results
[28:50] Building authority so algorithms rank you higher
[31:10] Trevor’s take on the biggest opportunity for investors today
[34:21] How to build online credibility with content, reviews, and testimonials
[37:47] Why your business will never outgrow your personal identity
[39:09] Breaking free from limiting beliefs that hold entrepreneurs back
[41:40] The Entrepreneur Freedom Formula explained
[46:37] What to do if your business is pulling you away from family, health, and faith
[51:42] The repeatable process builder that helps you delegate effectively
[55:28] How coaching helped Trevor grow Carrot to where it is today
[58:42] The “big unlock” that changed everything for him
[01:01:51] Evaluating the value of a business
[01:04:24] Carrot’s buy vs. build decision in acquiring InvestorFuse
[01:11:04] New AI tools that instantly summarize leads and streamline deal flow
[01:12:29] Outro
Guest Links:
Carrot Website: https://carrot.com/
Trevor Mauch Website and Podcast: https://www.trevormauch.com/freedom/
Instagram: https://www.instagram.com/trevor.mauch/
Facebook: https://www.facebook.com/thetrevormauch
YouTube: https://www.youtube.com/@thetrevormauch
Show Links:
Living Off Rentals YouTube Channel – youtube.com/c/LivingOffRentals
Living Off Rentals YouTube Podcast Channel - youtube.com/c/LivingOffRentalsPodcast
Living Off Rentals Facebook Group – facebook.com/groups/livingoffrentals
Living Off Rentals Website – https://www.livingoffrentals.com/
Living Off Rentals Instagram – instagram.com/livingoffrentals
Living Off Rentals TikTok – tiktok.com/@livingoffrentals
Published on 11 hours ago
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