Episode 20
Every product marketer knows the thrill—and pressure—of a product launch. But a launch is just one piece of the puzzle. The real challenge? Designing a go-to-market strategy that not only creates buzz on day one, but also drives long-term adoption, customer love, and revenue impact.
In this episode of Porter’s Product Marketing Podcast, I’m joined by Jonathan Pipek, founder of Blue Manta Consulting. Jonathan has over a decade of experience helping B2B SaaS companies sharpen their product marketing strategy, positioning, and go-to-market execution. From early-stage startups to global enterprises, he specializes in bridging the gap between product teams and customers—aligning stakeholders, building scalable foundations, and ensuring launches drive measurable results.
If you’ve ever asked yourself “Where do I start when building a GTM plan?” or “How do I know if this launch was successful?”, this conversation is packed with the clarity and frameworks you need.
🎯 In this episode, you’ll learn:The first steps Jonathan takes when building a go-to-market strategy, and why the foundation matters more than the assets.
How to prioritize segments, personas, and channels when resources are limited.
The most common challenges teams face in GTM execution—and how PMMs can bridge the gap between strategy and reality.
Which metrics truly measure GTM success, beyond surface-level launch buzz.
Jonathan brings both strategic thinking and hands-on experience, making his insights immediately actionable.
🚀 Why this episode is worth your time:Too often, GTM is treated as a checklist: build a deck, publish a blog, run a webinar. Jonathan reframes it as a holistic strategy that aligns the product, the customer, and the market.
You’ll walk away with a clearer understanding of how to:
Lay a strong foundation for GTM that scales.
Focus on the right audience instead of trying to “boil the ocean.”
Spot the pitfalls where GTM efforts usually break down.
Define success with metrics that actually prove market impact.
Whether you’re launching a new product, entering a new market, or refining your GTM motion, Jonathan’s frameworks will help you build a strategy that lasts.
🧠 Who this episode is for:PMMs responsible for launching new products or features.
Marketing leaders looking to align teams around a unified GTM plan.
Early-stage founders needing structure for their first GTM motion.
Anyone who wants to move beyond tactics and build strategic GTM foundations.
🎧 Porter’s Product Marketing Podcast brings you deep-dive conversations with the sharpest minds in product marketing—breaking down what works (and what doesn’t) when it comes to launches, positioning, storytelling, and growth.
📰 Want more frameworks and insights delivered straight to your inbox?
Subscribe to Porter’s PMM Posts → https://porterspmmposts.substack.com
💬 If you found this episode valuable, share it with a teammate, your sales counterparts, or anyone gearing up for their next big launch. GTM is a team sport—and the more aligned you are, the more successful you’ll be.
Published on 14 hours ago
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