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The massive podcast market we’re all ignoring
Episode 2167
Published 5 months, 1 week ago
Description
Sponsored by SoundStack. Heading to Programmatic I/O and/or Advertising Week NY? Let’s talk fast, simple monetization to keep your podcast and streaming businesses growing.
- “Ignoring Brazil isn’t just shortsighted — it’s bad business.” Renato Bontempo, the founder of the Brazil-based production company Bicho de Goiaba, writes for Podnews today with some astonishing figures about podcasting’s success in the country - a top 3 country in the world for podcast consumption, but mostly ignored by larger podcast companies.
- iOS 26 has gone live on iPhone with a set of enhancements to Apple Podcasts. A new AI-powered “enhance dialogue” feature reduces background noise to make it easier to hear voices; playback speeds can now be saved per show and are more granular; “Browse” becomes “New” in the interface; and there are new categories in search. The app also has a new logo - we’ve asked Apple about updated “listen now” buttons.
- Amazon Ads and SiriusXM Media announced a programmatic audio advertising integration to provide marketers using AmazonDSP the ability to access SiriusXM Media.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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