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Can Run Outpace Outdoor? Plus: Are U.S. Outdoor Brands at Risk Abroad?
Episode 404
It's Monday on The Rock Fight! Which means that Colin is joined by outdoor industry insider Eoin Comerford and brand & creative expert Producer Dave to run through the following topics that have emerged over the past week (or so):
- Comeback brand feedback & Eoin's surf brand game: We discuss the listener feedback to last weeks episode where we nominated the candidates for 2026 comeback brand of the year and Eoin quizzes Colin & Producer Dave about their knowledge of current up and coming surf brands. (04:05)
- Topo has themselves a quarter and continues the trend of running brands showing big growth which begs the question, can run overtake outdoor like outdoor once overtook surf and ski? (14:56)
- Adidas releases a new shoe designed just for running on the treadmill. No really, they did that. (21:55)
- The Rock Fight Lightning Round! This weeks fast acting topics: Glamping over camping, are outdoor retailers missing the boat on the grow wearable tech category, and Combat Flip Flops! (26:26)
- Support those who support The Rock Fight! This weeks partners: Ibex, Fjallraven, Royal Robbins, Lems Shoes, Conatus Counsel. (30:37)
- Pre-holiday blues? Three surveys dropped this past week painting a relative gloomy picture of the upcoming holiday shopping season. (35:32)
- Are US outdoor brands at risk overseas? A new article from The Guardian details challenges being faced by US fashion brands, are outdoor brands facing the same challenges? (39:20)
For The Parting Shot Producer Dave offers an update on the roll out of Columbia's campaign and rebrand. (44:42)
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Published on 1 week, 4 days ago