Episode Details

Build a Lead Magnet That Grows Your List and Builds Trust

Email lists aren’t growing the way they used to — and here’s why:
People are tired of junk, low-value opt-ins that deliver zero value.

In this episode, I walk you through how to build a high-impact freebie that doesn’t just grow your list — it builds real trust with the people you’re meant to help.

Here’s what we cover:

• The 4 things every high-converting opt-in or lead magnet must do in 2025
• Why video is your trust-building superpower (and how to use it well)
• A real coach case study: how Charlotta created a free 21-day video-based course that adds hundreds to her list monthly
• How to connect your freebie to your offer so it leads to real clients
• 20 lead magnet ideas you can create in one week or less

Whether you’re starting from scratch or refreshing an old opt-in, this episode will give you clear direction, smart strategy, and a nudge to actually get it done.

RESOURCES AND LINKS

👉 Learn more about the BBB (Business Building Bootcamp for Coaches) and JOIN us at the next Open House : www.wendymccallum.com/bbb

👉 Follow me on Instagram for more coaching tips: https://www.instagram.com/wendymccallumcoach/

🎟️ Also, check out the Coaching Edge Workshop Series for practical trainings on profitable lead magnets, offers, and more: https://www.wendymccallum.com/workshop