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1281. #TFCP - Truth vs. Hype: What’s Really Driving the Freight Market!?
Description
What do today’s freight market conditions really tell us, and how can carriers and brokers use data the right way to stay profitable? Dean Croke from DAT Freight & Analytics joins us to break down the real story behind flat spot rates, capacity velocity, and why AI-driven data isn’t always reliable!
Dean and I also talk about the financial discipline it takes for owner operators to survive, the importance of tracking P&Ls and return on capital, and how strong broker-carrier partnerships deliver real value!
About Dean Croke
Dean is the Prinicpal Analyst at DAT Freight & Analytics, the leader in market and pricing intelligence and operates the largest truckload freight marketplace in North America. He is a Global Supply Chain and Logistics Executive specializing in freight market analytics, multi-modal freight flows, thought leadership, and the application of business intelligence using digital technologies.
Connect with Dean
- Website: https://www.dat.com/
- LinkedIn: https://www.linkedin.com/in/deancroke/
- YouTube: https://www.youtube.com/@datfreight
- DAT iQ Help Center: https://iq.support.dat.com/
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