Why Going Viral is NOT The Goal: Copy This Go-To-Market Strategy Instead

In this episode, we’re joined by Offer Yehudai, CEO at Arya - a subscription platform helping couples around the world reignite passion and intimacy through curated products, educational videos, and expert guidance.

With 15+ years of experience building marketplaces and keeping apps free, Offer co-founded Inneractive, scaled it to an acquisition, then led at Fyber and Digital Turbine before switching gears to tackle one of the most universal human needs: connection.

Offer will share real-world insights on go-to-market strategy, paywall experiments, monetization tactics, retention strategies (like hitting 87% usage retention by month-12), and how to apply a product-driven mindset across both apps and subscription businesses.

Whether you’re an indie founder or a scaling studio, this session is packed with actionable strategies for launching, growing, and sustaining a successful product in today’s competitive landscape.

You will discover:

✅ How to design paywall experiments that actually move the needle

✅ Go-to-market strategies for launching and scaling apps

✅ Web vs App: when and how to go beyond the stores

✅ Retention strategies to turn early users into long-term customers

Learn More:

Arya is hiring marketers and product managers - check out https://www.arya.fyi/ if you’re looking to join a mission-driven team!

You can also watch this video here ⁠https://youtube.com/live/xHB1N14DBIM

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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Podcast Episode Details

Why Going Viral is NOT The Goal: Copy This Go-To-Market Strategy Instead