Episode Details
Back to EpisodesCorporate Wellness Growth | Reena Vokoun on Profits, Retention & the Future of Fitness
Description
Corporate wellness is no longer a side program—it’s a growth engine for the fitness industry. In this episode of All Things Fitness and Wellness, host Krissy Vann sits down with Reena Vokoun, founder and CEO of Passion Fit, to explore how operators can tap into this booming market.
A new Wellhub Corporate Wellness Report 2025 found that:
73% of operators report increased profitability
89% see higher member retention
83% say corporate wellness is critical to their growth strategy
Reena shares actionable insights on how fitness and wellness businesses—from enterprise health clubs to boutique studios—can leverage workplace partnerships to secure predictable revenue, maximize capacity, and future-proof expansion.
If you’re a fitness industry executive, this conversation is packed with takeaways to help you align with employer demand, strengthen your competitive edge, and drive sustainable business growth.
#fitnessbusiness #fitnessindustry #fitnessnews
Connect with Reena Vokoun:
https://passionfit.com
https://www.youtube.com/user/PassionFitLLC